Last updated: April 2026
This Privacy Policy explains how The Health Baseline (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit thehealthbaseline.com (the “Site”). Please read this policy carefully. By using this Site, you agree to the practices described below.
If you do not agree with this policy, please discontinue use of the Site.
1. Who We Are
The Health Baseline is an evidence-based health education website authored and medically reviewed by Dr. Aman (MBBS). The Site is operated from India and serves a global audience, including readers in the United States, the European Union, and the United Kingdom.
For privacy-related inquiries, contact us at: Email: thehealthbaseline@gmail.com
2. Information We Collect
We collect two types of information: information you provide voluntarily and information collected automatically when you visit the Site.
Information You Provide
- Contact form submissions: If you use our contact form, we collect your name and email address solely to respond to your inquiry. We do not add you to any mailing list without your explicit consent.
- Newsletter sign-ups: If you subscribe to our newsletter, we collect your name and email address to send you health content updates. You may unsubscribe at any time.
Information Collected Automatically
When you visit the Site, certain data is collected automatically through cookies and similar technologies, including:
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website or source
- General geographic location (country or region level – not precise location)
- IP address (anonymized where possible)
This information is used to understand how visitors use the Site, improve content quality, and serve relevant advertising.
3. Cookies and Tracking Technologies
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and provide information about how the site is used.
Types of Cookies We Use
Strictly Necessary Cookies These cookies are required for the Site to function and cannot be switched off. They do not store any personally identifiable information.
Analytics Cookies We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects anonymized data about pages visited, time on site, traffic sources, and general location. This data is aggregated and does not identify individual users.
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-Out Browser Add-on.
Advertising Cookies We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies to serve ads based on your prior visits to this Site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this and other sites on the internet.
You may opt out of personalized advertising by visiting Google’s Ad Settings or by visiting www.aboutads.info.
Functional Cookies These cookies allow the Site to remember choices you make (such as language preferences) and provide enhanced, more personal features.
Managing Cookies
You can control and manage cookies in several ways:
- Browser settings: Most browsers allow you to refuse or delete cookies. Visit your browser’s help documentation for instructions. Note that disabling cookies may affect Site functionality.
- Opt-out tools: Use the opt-out links provided above for Google Analytics and Google AdSense.
- Cookie consent: When you first visit the Site, you will be presented with a cookie consent notice. You can adjust your preferences at any time.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
4. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and contact form submissions
- To send newsletters if you have subscribed (with your consent)
- To analyze website traffic and improve Site content, structure, and performance
- To serve relevant advertisements through Google AdSense
- To comply with legal obligations
- To detect and prevent fraud, abuse, or security incidents
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
5. Third-Party Services
We use the following third-party services that may collect data independently in accordance with their own privacy policies:
Google Analytics Used to analyze website traffic. Data is anonymized and aggregated. Privacy Policy: https://policies.google.com/privacy
Google AdSense Used to display advertisements. May use cookies to personalize ads. Privacy Policy: https://policies.google.com/privacy Ad Settings: https://adssettings.google.com
WPForms / Contact Form Plugin Used to process contact form submissions. Form data is stored on our server and used only to respond to your inquiry.
Newsletter Service (if applicable) If you subscribe to our newsletter, your name and email are stored with our email service provider. You may unsubscribe at any time via the link in any newsletter email.
We have no control over the data practices of these third-party services and encourage you to review their privacy policies directly.
6. Your Rights Under GDPR (European Union and UK Users)
If you are located in the European Union or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:
- Right to access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may request correction of inaccurate or incomplete personal data.
- Right to erasure (“right to be forgotten”): You may request deletion of your personal data, subject to certain legal exceptions.
- Right to restriction of processing: You may request that we limit how we use your data in certain circumstances.
- Right to data portability: You may request your personal data in a structured, machine-readable format.
- Right to object: You may object to our processing of your personal data for direct marketing or on grounds relating to your particular situation.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Legal bases for processing: We process personal data on the following legal bases: your consent (for cookies and newsletter subscriptions), our legitimate interests (for analytics and site improvement), and compliance with legal obligations.
To exercise any of these rights, contact us at: thehealthbaseline@gmail.com
We will respond to verified requests within 30 days. You also have the right to lodge a complaint with your local data protection authority.
7. Your Rights Under CCPA (California Residents)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
- Right to delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to opt out of sale: We do not sell your personal information. However, third-party advertising services (such as Google AdSense) may use cookies that could constitute a “sale” or “sharing” of personal information under California law. You may opt out of this by visiting Google’s Ad Settings or using the Global Privacy Control signal in your browser.
- Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
To submit a CCPA request, contact us at: thehealthbaseline@gmail.com
We will respond to verified requests within 45 days, with a possible 45-day extension when reasonably necessary.
8. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy:
- Contact form submissions: Retained for up to 12 months, then deleted.
- Newsletter subscriptions: Retained until you unsubscribe or request deletion.
- Analytics data: Retained in Google Analytics per Google’s data retention settings (typically 14 months, adjustable in our account settings).
- Server logs: Retained for up to 90 days for security and troubleshooting purposes.
9. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include HTTPS encryption, access controls, and use of reputable third-party service providers with strong security practices.
However, no method of data transmission or storage over the internet is 100% secure. We cannot guarantee absolute security and encourage you to use strong passwords and take precautions when sharing information online.
10. Children’s Privacy
The Health Baseline is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information through this Site, please contact us immediately at thehealthbaseline@gmail.com and we will delete it promptly.
11. Health Information Notice
All content on The Health Baseline is provided for educational and informational purposes only. This Site does not provide medical advice, diagnosis, or treatment. No health information on this Site should be used as a substitute for consultation with a qualified healthcare professional.
We do not collect, store, or process any health or medical information from visitors unless voluntarily submitted through a contact form, and such information is used only to respond to the inquiry.
12. Links to Other Websites
This Site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any websites you visit through links on our Site.
13. International Data Transfers
This Site is operated from India. If you are accessing the Site from the European Union, United Kingdom, United States, or any other region with data protection laws, please be aware that your information may be transferred to and processed in countries where data protection laws may differ from your jurisdiction.
Where required, we rely on standard contractual clauses or other lawful transfer mechanisms for international data transfers under GDPR.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
The Health Baseline Email: thehealthbaseline@gmail.com Website: https://thehealthbaseline.com
We aim to respond to all privacy-related inquiries within 30 days.