You’ve probably seen the claim. It shows up in documentaries, wellness podcasts, and fitness influencer posts with confident regularity: sugar is more addictive than cocaine. Sometimes it’s framed as a warning. Sometimes it’s used to explain why you can’t stop eating chips after dinner. Occasionally it comes with a dramatic brain scan image and the […]
Think about the last time you optimized something about your health. Maybe you started tracking your calories. Switched to a new workout program. Cut out alcohol for a month. Added a handful of supplements to your morning routine. Now think about how you were sleeping while you did all of that. For most people, sleep […]
Scroll through your social media feed on any given morning and you’ll find at least a dozen health claims. One influencer is telling you that seed oils are destroying your metabolism. Another is insisting that cold plunges will extend your life. A podcast is promoting a supplement that supposedly does what no drug ever could. […]